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  <url>
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  <url>
    <loc>https://www.nickheggestad.com/about2</loc>
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    <lastmod>2024-07-08</lastmod>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/c0bbbaf6-af0d-48de-8877-91c39c9b2860/Screen+Shot+2021-12-01+at+7.13.24+PM.png</image:loc>
      <image:title>About</image:title>
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  <url>
    <loc>https://www.nickheggestad.com/aic</loc>
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    <priority>0.75</priority>
    <lastmod>2018-06-21</lastmod>
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      <image:title>AIC</image:title>
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    <image:image>
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      <image:title>AIC</image:title>
      <image:caption>Final Homepage Wireframe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548792342-WKGBFZW5UQEXMR8GCCLE/AIC+Shop+Homepage+Final.png</image:loc>
      <image:title>AIC</image:title>
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    <image:image>
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      <image:title>AIC</image:title>
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    <image:image>
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      <image:title>AIC</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548795763-SRJEZUVXCIQSVBPYXA6D/Cart+Main+Page-+Scarf.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548791116-BJ79IL9K1VSDYG55KBO6/Account+Sign+In-+Checkout.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548796925-HW0I77JAX6PJN8UNB75Z/Confimation+Page.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548796639-N8PCAG2HJEQZYS24AYTS/Blog+Page.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548792141-479QRCV0F3KZ88MNHAM5/About+Page.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529525996765-VH6WPKTRA99P8BCVIM2C/IMG_8453.JPG</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Chicago Themed Souveniers at the Museum Gift Shop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529529598356-1AUKGPU7BH97QOGTCMRL/Screen+Shot+2018-05-22+at+4.14.41+PM.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Working through the data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529515817365-EKOHZ8OUW4MMYI6X61XG/Storyboard.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Storyboard for a Member as she plans gift giving.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529515539031-S40XO6G4N08YU3WBXEAS/User+Flow+Portfolio.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>That storyboard turned into a User Flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529517733402-UHAHD1V1QDKOQL0OZ0RJ/Bitmap.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Initial Wireframe Sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529517785081-GIRUZOQEDW0YB6S5O9TU/Bitmap+2.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Continued Wireframe Sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529529080876-O6WXUXQKNWJW9UAAC9QS/Homepage+Iterations.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Iteration Process: The Original AIC Homepage through Final Homepage Wireframe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529518861110-QEWFZ1GZJX9B7FR649DG/Bitmap+Scarf+Flow.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Link from a product page to the ARTifacts Blog Page it relates to.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529509535498-UMU96IVP8W1O8DWFUNSW/The+Sixth.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Final Homepage Wireframe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548792342-WKGBFZW5UQEXMR8GCCLE/AIC+Shop+Homepage+Final.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548794429-TX49IRXZXWWM2ZVH3QY4/Apparel+Individual+Page-+Silk+Scarf+Blue.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548793480-7P61C5278WSYJ2ZUBK01/Apparel+Homepage.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548795763-SRJEZUVXCIQSVBPYXA6D/Cart+Main+Page-+Scarf.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548791116-BJ79IL9K1VSDYG55KBO6/Account+Sign+In-+Checkout.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548796925-HW0I77JAX6PJN8UNB75Z/Confimation+Page.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548796639-N8PCAG2HJEQZYS24AYTS/Blog+Page.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529548792141-479QRCV0F3KZ88MNHAM5/About+Page.png</image:loc>
      <image:title>AIC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529525996765-VH6WPKTRA99P8BCVIM2C/IMG_8453.JPG</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Chicago Themed Souveniers at the Museum Gift Shop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529529598356-1AUKGPU7BH97QOGTCMRL/Screen+Shot+2018-05-22+at+4.14.41+PM.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Working through the data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529515817365-EKOHZ8OUW4MMYI6X61XG/Storyboard.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Storyboard for a Member as she plans gift giving.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529515539031-S40XO6G4N08YU3WBXEAS/User+Flow+Portfolio.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>That storyboard turned into a User Flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529517733402-UHAHD1V1QDKOQL0OZ0RJ/Bitmap.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Initial Wireframe Sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529517785081-GIRUZOQEDW0YB6S5O9TU/Bitmap+2.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Continued Wireframe Sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529529080876-O6WXUXQKNWJW9UAAC9QS/Homepage+Iterations.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Iteration Process: The Original AIC Homepage through Final Homepage Wireframe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529518861110-QEWFZ1GZJX9B7FR649DG/Bitmap+Scarf+Flow.png</image:loc>
      <image:title>AIC</image:title>
      <image:caption>Link from a product page to the ARTifacts Blog Page it relates to.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-07</lastmod>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/aic-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542488690666-FETKRTY46EDK5YXHGOJE/AIC+HP+Image.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533139033181-B3KUNXKS1QSZZX9WAEES/Mockups+Call+Center.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Museum Shop Mockups: Apparel landing page (left), Museum Shop Homepage (center), Store Information Page (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533139700593-WSNOAM30OJG03NF27SGO/Artboard+7.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533140735575-53PGCT6PELROQDICYGTI/Artboard+13.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529529598356-1AUKGPU7BH97QOGTCMRL/Screen+Shot+2018-05-22+at+4.14.41+PM.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Working through the data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529515817365-EKOHZ8OUW4MMYI6X61XG/Storyboard.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Storyboard for a Member as she looks for a One-Of-A-Kind gift on the Museum Shop website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529515539031-S40XO6G4N08YU3WBXEAS/User+Flow+Portfolio.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>That storyboard turned into a User Flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529517733402-UHAHD1V1QDKOQL0OZ0RJ/Bitmap.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Initial Wireframe Sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529517785081-GIRUZOQEDW0YB6S5O9TU/Bitmap+2.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Continued Wireframe Sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529529080876-O6WXUXQKNWJW9UAAC9QS/Homepage+Iterations.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Re-Design Process: Cleaning up the homepage and featuring AIC Membership, featured gift categories and links to the AIC blog and social media accounts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529599652398-H364EYG2IOU2V7IAP9E5/IMG_8666.JPG</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Conducting usability tests in the classroom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529518861110-QEWFZ1GZJX9B7FR649DG/Bitmap+Scarf+Flow.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Link from a product page to the ARTifacts Blog Page it relates to.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533141634304-KLMDJ6A62A81CNGHK0AU/Mockups+first+3.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Mockups: Museum Shop Homepage (left), Apparel landing page (center), and a Individual Apparel Item page (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533141668542-LKSHJKHKIFIXDPQU7ZT7/Mockups+last+3.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Mockups: Sign In/New Account page (left), Final section of the Checkout page (center), and the Store Infomation page (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533139033181-B3KUNXKS1QSZZX9WAEES/Mockups+Call+Center.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Museum Shop Mockups: Apparel landing page (left), Museum Shop Homepage (center), Store Information Page (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533139700593-WSNOAM30OJG03NF27SGO/Artboard+7.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533140735575-53PGCT6PELROQDICYGTI/Artboard+13.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529529598356-1AUKGPU7BH97QOGTCMRL/Screen+Shot+2018-05-22+at+4.14.41+PM.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Working through the data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529515817365-EKOHZ8OUW4MMYI6X61XG/Storyboard.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Storyboard for a Member as she looks for a One-Of-A-Kind gift on the Museum Shop website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529515539031-S40XO6G4N08YU3WBXEAS/User+Flow+Portfolio.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>That storyboard turned into a User Flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529517733402-UHAHD1V1QDKOQL0OZ0RJ/Bitmap.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Initial Wireframe Sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529517785081-GIRUZOQEDW0YB6S5O9TU/Bitmap+2.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Continued Wireframe Sketching</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529529080876-O6WXUXQKNWJW9UAAC9QS/Homepage+Iterations.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Re-Design Process: Cleaning up the homepage and featuring AIC Membership, featured gift categories and links to the AIC blog and social media accounts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529599652398-H364EYG2IOU2V7IAP9E5/IMG_8666.JPG</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Conducting usability tests in the classroom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529518861110-QEWFZ1GZJX9B7FR649DG/Bitmap+Scarf+Flow.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Link from a product page to the ARTifacts Blog Page it relates to.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533141634304-KLMDJ6A62A81CNGHK0AU/Mockups+first+3.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Mockups: Museum Shop Homepage (left), Apparel landing page (center), and a Individual Apparel Item page (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533141668542-LKSHJKHKIFIXDPQU7ZT7/Mockups+last+3.png</image:loc>
      <image:title>Art Institute of Chicago</image:title>
      <image:caption>Mockups: Sign In/New Account page (left), Final section of the Checkout page (center), and the Store Infomation page (right).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/es-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542488314125-MGONPN2MUGFDWRWTUT00/Even+Steven+HP+Image.png</image:loc>
      <image:title>Even-Steven</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531580276262-PA3ZRJ7V3CVIH9ZDOUP7/EVEN+STEVEN+HOME+BIG.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Homepage Mockup</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533648978027-H3LHUE0ZNJPZOB75BUTB/Mockups+2.0.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Mockups featuring (left to right) Homepage, The To-Do List, Adding a task in To-Do, Relax Page, and Adding/Editing Music in Relax.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529608502399-SH051CR6BQDHRCTSHH5Y/Screen+Shot+2018-05-20+at+4.22.54+PM.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Wenhau does his Origami project at home and on the train.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1530974016838-CZSMUJFN1C5EZRQDXV5M/Map.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Mind Map of Commuting Activites</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533228585965-LZVCW4FX1936H5YNG6K7/21B38390-7E97-45AD-A87E-3F67A769FBAA+2.JPG</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>I created a possible User Flow, trying to get a better sense of how many pages the app might consist of.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533228762124-2UPZOEV3G34XEDEO3BJ6/6DBA0EF8-3127-4970-988C-D02DB59C2E1B.JPG</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>I sketched out ideas based on Insights and User Needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1530975030716-J9PBBDA97XEIQNJQ3QW3/iPhone+8.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Wireframes developed for testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533229985111-G9QSZOUKN6IGUJ4V9YQW/Annotated+To-Do.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>An explanation of the different features of the To-Do page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531580609273-Y40QSU00J7XHWJ4MWSA8/Mockups+2.0.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Final Mockups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531580276262-PA3ZRJ7V3CVIH9ZDOUP7/EVEN+STEVEN+HOME+BIG.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Homepage Mockup</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533648978027-H3LHUE0ZNJPZOB75BUTB/Mockups+2.0.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Mockups featuring (left to right) Homepage, The To-Do List, Adding a task in To-Do, Relax Page, and Adding/Editing Music in Relax.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1529608502399-SH051CR6BQDHRCTSHH5Y/Screen+Shot+2018-05-20+at+4.22.54+PM.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Wenhau does his Origami project at home and on the train.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1530974016838-CZSMUJFN1C5EZRQDXV5M/Map.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Mind Map of Commuting Activites</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533228585965-LZVCW4FX1936H5YNG6K7/21B38390-7E97-45AD-A87E-3F67A769FBAA+2.JPG</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>I created a possible User Flow, trying to get a better sense of how many pages the app might consist of.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533228762124-2UPZOEV3G34XEDEO3BJ6/6DBA0EF8-3127-4970-988C-D02DB59C2E1B.JPG</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>I sketched out ideas based on Insights and User Needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1530975030716-J9PBBDA97XEIQNJQ3QW3/iPhone+8.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Wireframes developed for testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533229985111-G9QSZOUKN6IGUJ4V9YQW/Annotated+To-Do.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>An explanation of the different features of the To-Do page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531580609273-Y40QSU00J7XHWJ4MWSA8/Mockups+2.0.png</image:loc>
      <image:title>Even-Steven</image:title>
      <image:caption>Final Mockups</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/resume-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/a3db7274-931b-49e4-b9d2-1961a7ef8ff0/Nick+Heggestad-+Resume.png</image:loc>
      <image:title>Resume</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/a3db7274-931b-49e4-b9d2-1961a7ef8ff0/Nick+Heggestad-+Resume.png</image:loc>
      <image:title>Resume</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/clienta-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542488584043-63IGA4TVCVFS3TTVL4GP/Pet+Triage+HP+Image.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533070179324-PU62HIS2DWF49ZEZGAPG/Laptop+Homepage+Trio.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Final Mockups: The Login page (left) and the Hospital Dashboard (center) and Call Center Dashboard (right), both featuring the Pet ID.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534350524025-AI4ZA2ZGGPLWUQB5XM6P/Ecosystem.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>I created this diagram to give a quick overview of the different users and what steps they take within the system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533074715069-49EKBUAX6C3SIEYYCTJ3/PET+ID+Featured.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532639948097-P3Z9TA3YJI38OHDQQFD9/d7ba0c8e-11bd-416f-882d-54684dd2c4a3.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Three consistent needs kept rising to the surface, and we knew they had to be addressed in our solution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532638922574-G66IX10LAS48A4TFDRRV/Storyboard.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Conducting the Value Hypothesis method during after gathering insights. Our main hypothesis guided us as we created Design Principles, and ultimately our main Solution, the Pet ID.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532640772975-GUAVX48RKIQ3IWPZHRRM/Design+Principles.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>A bulleted model I made as we started to craft our Design Principles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532645522005-2CW912GIVQ1EFYON4VMA/Bitmap.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>I did a combination of rapid idea sketching as well as more fleshed out wireframe ideas for the Hospital Admin Dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532645854609-1GT0IU3JSHJ2YHTLI3FV/Screen+Shot+2018-07-26+at+5.57.16+PM.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533077584864-5R72HD79NSUU78T0FMCH/Screen+Shot+2018-07-26+at+6.57.19+PM.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532647508149-Z2ZWKQDOEVNMNELA7503/image-asset.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Wireframe sketches for the Call Center Dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532648372166-19GOPU4MKH2VG1EA39W6/image-asset.jpeg</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533078102301-QIOF5231NVHEOIVPFCJA/Laptop+Usability.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Wireframes built for usability testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532653299467-V6S87QWVRK6IE41HPO0B/Education+Items.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>An informational Magnet, Pet Tags, and Passbook ID.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533078462310-Q4BXX9A8LYLAKJTFTLPW/Tablet.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533137391976-UQXPVGIY4QE0N5FS1MIH/Mockups+Hopsital+Final.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Hospital Admin Mockups: Login Page (left), New Calls Tab (center) and the New Calls Tab with a Pet ID file expanded (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533137441544-CCRK9WPYMC2NFG78JER1/Mockups+Hopsital+Final+2.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Hospital Admin Mockups: Open Cases Tab while closing a case (left), Metrics Tab featuring Weekly Metrics (center), and the Metrics Tab featuring Yearly Metrics (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533137531118-B5BK0P04J7GFOGM2FVH5/Mockups+Hopsital+Final.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Call Center Mockups: Live Calls Tab with a new incoming call (left), Live Calls Tab with a Pet ID file populated (center), Live Calls Tab with the Pet ID file filled out and a triage number assigned.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1544113713060-W0PRSLUK10L5Q77V8FRU/Annotated+Pet+ID.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>An annotated mockup, indication what is happening where.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533070179324-PU62HIS2DWF49ZEZGAPG/Laptop+Homepage+Trio.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Final Mockups: The Login page (left) and the Hospital Dashboard (center) and Call Center Dashboard (right), both featuring the Pet ID.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534350524025-AI4ZA2ZGGPLWUQB5XM6P/Ecosystem.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>I created this diagram to give a quick overview of the different users and what steps they take within the system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533074715069-49EKBUAX6C3SIEYYCTJ3/PET+ID+Featured.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532639948097-P3Z9TA3YJI38OHDQQFD9/d7ba0c8e-11bd-416f-882d-54684dd2c4a3.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Three consistent needs kept rising to the surface, and we knew they had to be addressed in our solution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532638922574-G66IX10LAS48A4TFDRRV/Storyboard.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Conducting the Value Hypothesis method during after gathering insights. Our main hypothesis guided us as we created Design Principles, and ultimately our main Solution, the Pet ID.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532640772975-GUAVX48RKIQ3IWPZHRRM/Design+Principles.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>A bulleted model I made as we started to craft our Design Principles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532645522005-2CW912GIVQ1EFYON4VMA/Bitmap.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>I did a combination of rapid idea sketching as well as more fleshed out wireframe ideas for the Hospital Admin Dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532645854609-1GT0IU3JSHJ2YHTLI3FV/Screen+Shot+2018-07-26+at+5.57.16+PM.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533077584864-5R72HD79NSUU78T0FMCH/Screen+Shot+2018-07-26+at+6.57.19+PM.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532647508149-Z2ZWKQDOEVNMNELA7503/image-asset.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Wireframe sketches for the Call Center Dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532648372166-19GOPU4MKH2VG1EA39W6/image-asset.jpeg</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533078102301-QIOF5231NVHEOIVPFCJA/Laptop+Usability.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Wireframes built for usability testing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532653299467-V6S87QWVRK6IE41HPO0B/Education+Items.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>An informational Magnet, Pet Tags, and Passbook ID.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533078462310-Q4BXX9A8LYLAKJTFTLPW/Tablet.png</image:loc>
      <image:title>Pet Triage Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533137391976-UQXPVGIY4QE0N5FS1MIH/Mockups+Hopsital+Final.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Hospital Admin Mockups: Login Page (left), New Calls Tab (center) and the New Calls Tab with a Pet ID file expanded (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533137441544-CCRK9WPYMC2NFG78JER1/Mockups+Hopsital+Final+2.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Hospital Admin Mockups: Open Cases Tab while closing a case (left), Metrics Tab featuring Weekly Metrics (center), and the Metrics Tab featuring Yearly Metrics (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533137531118-B5BK0P04J7GFOGM2FVH5/Mockups+Hopsital+Final.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>Call Center Mockups: Live Calls Tab with a new incoming call (left), Live Calls Tab with a Pet ID file populated (center), Live Calls Tab with the Pet ID file filled out and a triage number assigned.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1544113713060-W0PRSLUK10L5Q77V8FRU/Annotated+Pet+ID.png</image:loc>
      <image:title>Pet Triage Company</image:title>
      <image:caption>An annotated mockup, indication what is happening where.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/even-steven</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542488659801-8BYJHVBI7N29IIVOA0Z8/BestBet+HP+Image.png</image:loc>
      <image:title>BestBet</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533161106919-26ZMO9XW82ZKW23V6OLK/BestBet+HOME+BIG.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Homepage Mockup- the background image changes based on your location.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533162727052-PCDK3IFNQZ5BSBYWZ4MT/Mockups.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Left to Right: Homepage with Search/Login, Search Results Page, Single Result Page, The Top Ten Page, and another Single Result Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533167537371-BM1898NARE3AVWM06702/Screen+Shot+2018-08-01+at+6.51.44+PM.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Emily, one of the travelers I interviewed, regularly uses Instagram to share her travels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533672715805-RJLD8AWR0Y1U07UK1ZO5/Artboard.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Feature Prioritization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533674034337-N4RGI52MY3PC1O6G68I2/Artboard+2.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>A Storyboard featuring Emily as she searches for a place to eat while on vacation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533677455074-TZQX4LWFW6ESSHHPI0KS/Initial+Sketches.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Initial Wireframe sketches featuring the Homepage, a Search Page, Search Results, Single Results Page, Favorites and the Top Ten List.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533679183920-BGT7B3XQD68F9AJBK1AD/Med+Fidelity+Wireframes.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Med. Fidelity Wireframes that were used to create a clickable prototype in Marvel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533683452185-8B6V6IGCEPY1H79ER1CP/Style+Tiles.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Style Tiles and the fleshed out concepts for the Search Results pages. I moved forward with #3.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533738286017-A2TRNNPMABDVW1UBZOBZ/Homepage+Options.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>I used the style guide to create 3 versions of the homepage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533736362264-C4R6ZZ1U8IFLJOXMC179/Mockups.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Final Mockups featuring (left to right) The Homepage, Search Results Page, Single Results Page, The Top Ten List Page, and a Single Results Page from the Top Ten List.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533760047879-ZHGS03OTPG6YU6S6MX7B/City+Options.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Homepage Mockups for some of my favorite citites: (left to right) Seattle, Phoenix, San Francisco, Brooklyn and Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533161106919-26ZMO9XW82ZKW23V6OLK/BestBet+HOME+BIG.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Homepage Mockup- the background image changes based on your location.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533162727052-PCDK3IFNQZ5BSBYWZ4MT/Mockups.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Left to Right: Homepage with Search/Login, Search Results Page, Single Result Page, The Top Ten Page, and another Single Result Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533167537371-BM1898NARE3AVWM06702/Screen+Shot+2018-08-01+at+6.51.44+PM.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Emily, one of the travelers I interviewed, regularly uses Instagram to share her travels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533672715805-RJLD8AWR0Y1U07UK1ZO5/Artboard.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Feature Prioritization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533674034337-N4RGI52MY3PC1O6G68I2/Artboard+2.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>A Storyboard featuring Emily as she searches for a place to eat while on vacation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533677455074-TZQX4LWFW6ESSHHPI0KS/Initial+Sketches.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Initial Wireframe sketches featuring the Homepage, a Search Page, Search Results, Single Results Page, Favorites and the Top Ten List.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533679183920-BGT7B3XQD68F9AJBK1AD/Med+Fidelity+Wireframes.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Med. Fidelity Wireframes that were used to create a clickable prototype in Marvel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533683452185-8B6V6IGCEPY1H79ER1CP/Style+Tiles.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Style Tiles and the fleshed out concepts for the Search Results pages. I moved forward with #3.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533738286017-A2TRNNPMABDVW1UBZOBZ/Homepage+Options.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>I used the style guide to create 3 versions of the homepage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533736362264-C4R6ZZ1U8IFLJOXMC179/Mockups.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Final Mockups featuring (left to right) The Homepage, Search Results Page, Single Results Page, The Top Ten List Page, and a Single Results Page from the Top Ten List.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533760047879-ZHGS03OTPG6YU6S6MX7B/City+Options.png</image:loc>
      <image:title>BestBet</image:title>
      <image:caption>Homepage Mockups for some of my favorite citites: (left to right) Seattle, Phoenix, San Francisco, Brooklyn and Chicago.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/lagunitas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1638405292035-U9XT39NSQOV1UG19MSH6/LG.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534368121626-YR5QWL69JX0N1F4U7BLI/User+Journey+New+Words.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
      <image:caption>A User Experience Map I created showing the stages the user takes in association with the Pop Up, the main focus of the solution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534368802167-V63TL409EXRCT228EPJG/IMG_3757.JPG</image:loc>
      <image:title>Lagunitas Brewing</image:title>
      <image:caption>The dark and trippy circus themed entrance at Lagunitas Brewery in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534370456507-U3XLCSN6VC8NFTJIR2G0/IMG_8552.JPG</image:loc>
      <image:title>Lagunitas Brewing</image:title>
      <image:caption>Sorting Insights on the white board.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534371229891-MSGQ2WILYCOWA8M6CS7W/Screen+Shot+2018-08-15+at+5.09.47+PM.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534430932282-62LE3DACS188YV7BJ982/Desktop+HD.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542905236246-TJE1VFMYVAZ1SSL21U87/Activity+Photos.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542907478590-KU3JC4IK3WVCZTCL9I60/Coaster+Refined.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1543019015796-XBE9Y37JEAZPN3RVZXKZ/Coaster+Cluster.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542908907766-E9TH2ZWJ1AEV9F0F7ZY4/Screen+Shot+2018-11-22+at+11.48.08+AM.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1543020332846-QBDFVE15H314OD5VSA8V/Service+Blueprint.jpg</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1543027113044-D6C2L9ECY2880JOD0GPF/image-asset.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1543021788226-VM1MB4B7M4FB7XC3EKDU/image-asset.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534368121626-YR5QWL69JX0N1F4U7BLI/User+Journey+New+Words.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
      <image:caption>A User Experience Map I created showing the stages the user takes in association with the Pop Up, the main focus of the solution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534368802167-V63TL409EXRCT228EPJG/IMG_3757.JPG</image:loc>
      <image:title>Lagunitas Brewing</image:title>
      <image:caption>The dark and trippy circus themed entrance at Lagunitas Brewery in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534370456507-U3XLCSN6VC8NFTJIR2G0/IMG_8552.JPG</image:loc>
      <image:title>Lagunitas Brewing</image:title>
      <image:caption>Sorting Insights on the white board.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534371229891-MSGQ2WILYCOWA8M6CS7W/Screen+Shot+2018-08-15+at+5.09.47+PM.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1534430932282-62LE3DACS188YV7BJ982/Desktop+HD.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542905236246-TJE1VFMYVAZ1SSL21U87/Activity+Photos.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542907478590-KU3JC4IK3WVCZTCL9I60/Coaster+Refined.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1543019015796-XBE9Y37JEAZPN3RVZXKZ/Coaster+Cluster.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542908907766-E9TH2ZWJ1AEV9F0F7ZY4/Screen+Shot+2018-11-22+at+11.48.08+AM.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1543020332846-QBDFVE15H314OD5VSA8V/Service+Blueprint.jpg</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1543027113044-D6C2L9ECY2880JOD0GPF/image-asset.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1543021788226-VM1MB4B7M4FB7XC3EKDU/image-asset.png</image:loc>
      <image:title>Lagunitas Brewing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/onpoint</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547335607322-M6BK8RVNU5OZQKR3CN3M/onPoint+HP+Image.png</image:loc>
      <image:title>onPoint for Target</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531585833611-6TP7LHNGS5QBZSEZ4ZK8/Apple+TV+1.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Mockups of Key Screens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531590342300-O9KUIGYXCDQEL148CT8W/image-asset.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Truncated Kiosk version of onPoint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531592546770-N7BRQHJUUSPSP7FNM27V/IMG_8544.JPG</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Target Home goods department.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1552010582505-74GUEMMZHU5QQMA5L3G6/User%2BInfo.jpg</image:loc>
      <image:title>onPoint for Target</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533236655725-R55DIRZW3ZJ4DEQ8XXPU/6DED8234-3687-4D44-97C4-90C6D5710809.JPG</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Storyboard for Erika, as she discovers onPoint while using her Target app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533236673983-EZONP2O5WEX602RMDWO2/2C695AD4-A040-4E08-BBA4-7A76D4F4BF35.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>User Flow for a new user trying onPoint through the kiosk at in-store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531598209914-I5O32W9EY2VGB2MC347N/Low-Fi+Wireframes.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Low-Fidelity Wireframes exploring entry into the onPoint feature through the Target app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531596666627-1D5FZ6AMVF7WVH42LCNT/C71CC65F-F93B-4E36-A16B-016AD0FFDC92.JPG</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>A fleshed out "Trunk Club" concept- an idea that came out of our Ideation Session.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531599427726-4EXYOY1F1J5KMZSJ9TR2/Screen+Shot+2018-07-14+at+3.16.49+PM.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>I created a concept sketch for In-Store Kiosk setup, featuring Target furniture and home goods accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531599730763-JHNBQGMBOK1G49WXYFBA/IMG_0175.JPG</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Usability testing with our paper prototype.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533237016795-WEM7BB6IQFA7O1M6V6HE/Artboard+2.png</image:loc>
      <image:title>onPoint for Target</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533237843778-HYMUL2JT14YX7E478ZKE/Quiz.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>At this point in the journey Erika discovers onPoint while using their Target App, and takes a quiz, learning more about their personal style while data is collected for both the Erika and Target.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533238071457-H2YGEHR5BXKN3W3R3HKA/Kiosk.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Here Kelly comes across the onPoint Kiosk while shopping at Target and participates in the Style Quiz. She is able to save her results by email, text, or by scanning the barcode using her Target App.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533238325503-GOGK8MMYQVYVA3ETJE9J/Continued+Use.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>In the last section of the Journey both Kelly and Erika continue to use both onPoint both in the Target App and at the kiosk in-store. Their myStyle profiles continue to develop and they are enticed by new activities, styles and incentives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532622241794-5RU4E3MCX28X54JYWANF/Desktop+HD+Copy.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Mockups for the onPoint feature in the Target app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532541147850-WJDLCPB13X2RYXR72ZWN/image-asset.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Mockups for the onPoint feature for the in-store kiosk displays.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531585833611-6TP7LHNGS5QBZSEZ4ZK8/Apple+TV+1.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Mockups of Key Screens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531590342300-O9KUIGYXCDQEL148CT8W/image-asset.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Truncated Kiosk version of onPoint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531592546770-N7BRQHJUUSPSP7FNM27V/IMG_8544.JPG</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Target Home goods department.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1552010582505-74GUEMMZHU5QQMA5L3G6/User%2BInfo.jpg</image:loc>
      <image:title>onPoint for Target</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533236655725-R55DIRZW3ZJ4DEQ8XXPU/6DED8234-3687-4D44-97C4-90C6D5710809.JPG</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Storyboard for Erika, as she discovers onPoint while using her Target app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533236673983-EZONP2O5WEX602RMDWO2/2C695AD4-A040-4E08-BBA4-7A76D4F4BF35.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>User Flow for a new user trying onPoint through the kiosk at in-store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531598209914-I5O32W9EY2VGB2MC347N/Low-Fi+Wireframes.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Low-Fidelity Wireframes exploring entry into the onPoint feature through the Target app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531596666627-1D5FZ6AMVF7WVH42LCNT/C71CC65F-F93B-4E36-A16B-016AD0FFDC92.JPG</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>A fleshed out "Trunk Club" concept- an idea that came out of our Ideation Session.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531599427726-4EXYOY1F1J5KMZSJ9TR2/Screen+Shot+2018-07-14+at+3.16.49+PM.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>I created a concept sketch for In-Store Kiosk setup, featuring Target furniture and home goods accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1531599730763-JHNBQGMBOK1G49WXYFBA/IMG_0175.JPG</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Usability testing with our paper prototype.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533237016795-WEM7BB6IQFA7O1M6V6HE/Artboard+2.png</image:loc>
      <image:title>onPoint for Target</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533237843778-HYMUL2JT14YX7E478ZKE/Quiz.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>At this point in the journey Erika discovers onPoint while using their Target App, and takes a quiz, learning more about their personal style while data is collected for both the Erika and Target.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533238071457-H2YGEHR5BXKN3W3R3HKA/Kiosk.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Here Kelly comes across the onPoint Kiosk while shopping at Target and participates in the Style Quiz. She is able to save her results by email, text, or by scanning the barcode using her Target App.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1533238325503-GOGK8MMYQVYVA3ETJE9J/Continued+Use.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>In the last section of the Journey both Kelly and Erika continue to use both onPoint both in the Target App and at the kiosk in-store. Their myStyle profiles continue to develop and they are enticed by new activities, styles and incentives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532622241794-5RU4E3MCX28X54JYWANF/Desktop+HD+Copy.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Mockups for the onPoint feature in the Target app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1532541147850-WJDLCPB13X2RYXR72ZWN/image-asset.png</image:loc>
      <image:title>onPoint for Target</image:title>
      <image:caption>Mockups for the onPoint feature for the in-store kiosk displays.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/therapy-by-group</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1542488608460-FI9NXJWW2RO1B5XPPABQ/TBG+HP+Image.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540330111806-MTTKXS69MMEZ8W3S6MMN/Mockups+Trio+TBG.png</image:loc>
      <image:title>Therapy By Group</image:title>
      <image:caption>Final designs for the Homepage (left and center) and the About page (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540318618291-HG6V3WM8IU96O79TCO92/Competitors.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540318399559-DY9NHBQP42TK3RCQ7EQ2/Initial+Logo+Options.png</image:loc>
      <image:title>Therapy By Group</image:title>
      <image:caption>Initial Logo concepts using the provided Iris image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540325969785-ZNTNA0LUKDPLWVRUO9RR/Palettes.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540320907852-G2JV51C2W44GKQB260ZN/LOGO+OPTIONS.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540330772215-IUCORWKKEPNRYUJQZH5H/Homepage+Options.png</image:loc>
      <image:title>Therapy By Group</image:title>
      <image:caption>Homepage Options I presented to my clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540328684033-WY0VKSNVEHRG1HXMND6J/Final+Designs.png</image:loc>
      <image:title>Therapy By Group</image:title>
      <image:caption>Final designs for the Homepage, the About Page and the Product Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540327799082-1HXRZTZHOHG0YQHBPJ5M/Business+Cards.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540330111806-MTTKXS69MMEZ8W3S6MMN/Mockups+Trio+TBG.png</image:loc>
      <image:title>Therapy By Group</image:title>
      <image:caption>Final designs for the Homepage (left and center) and the About page (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540318618291-HG6V3WM8IU96O79TCO92/Competitors.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540318399559-DY9NHBQP42TK3RCQ7EQ2/Initial+Logo+Options.png</image:loc>
      <image:title>Therapy By Group</image:title>
      <image:caption>Initial Logo concepts using the provided Iris image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540325969785-ZNTNA0LUKDPLWVRUO9RR/Palettes.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540320907852-G2JV51C2W44GKQB260ZN/LOGO+OPTIONS.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540330772215-IUCORWKKEPNRYUJQZH5H/Homepage+Options.png</image:loc>
      <image:title>Therapy By Group</image:title>
      <image:caption>Homepage Options I presented to my clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540328684033-WY0VKSNVEHRG1HXMND6J/Final+Designs.png</image:loc>
      <image:title>Therapy By Group</image:title>
      <image:caption>Final designs for the Homepage, the About Page and the Product Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1540327799082-1HXRZTZHOHG0YQHBPJ5M/Business+Cards.png</image:loc>
      <image:title>Therapy By Group</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/spothero</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1638405320076-ZRHJWY5GKH8ONLQYRGXV/SH.png</image:loc>
      <image:title>SpotHero</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547334248277-EEVN3CAAILZPNSIDN4ID/Hero+Image.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Mockups of Key Screens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547241666098-K0CEIRPE8G4ZEI9OUA2B/AB%2BTesting.jpg</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>AB Testing for the Information Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306054920-6A6CIX8TTP6WB1P8B1ET/Image%252Bfrom%252BiOS%252B%2525281%252529.jpg</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Group Affinity Mapping</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306403054-VMMFFQPA74LMMY8JXSGZ/Screen+Shot+2019-01-12+at+9.15.33+AM.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Insights Document</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306971896-4LY5RXIZ7PT18M4BR19H/User+Flow.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>A user flow sketch, showing the steps a user would take to book airport parking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547308628961-X9FHUX4GEH9GCJO9ZSWV/Wireframes+Sketched.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Sketches of some of the initial wireframe solutions I created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547330389545-X9ANURHEYQDMYT7O4NVA/AB+REsults.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>AB Test annotated with the responses of the three users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547331823156-TFI1EIMAUKMCRZNJ5HMB/Finals+Black+Background.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Mockups for several of the pages for the Airport Parking feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547332094801-NWJ8GBO05FAYG62R05IA/Screen+Shot+2019-01-12+at+4.26.39+PM.png</image:loc>
      <image:title>SpotHero</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547332197510-MAQ562WJO27MWXS17VHB/Screen+Shot+2019-01-12+at+4.26.49+PM.png</image:loc>
      <image:title>SpotHero</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547334248277-EEVN3CAAILZPNSIDN4ID/Hero+Image.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Mockups of Key Screens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547241666098-K0CEIRPE8G4ZEI9OUA2B/AB%2BTesting.jpg</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>AB Testing for the Information Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306054920-6A6CIX8TTP6WB1P8B1ET/Image%252Bfrom%252BiOS%252B%2525281%252529.jpg</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Group Affinity Mapping</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306403054-VMMFFQPA74LMMY8JXSGZ/Screen+Shot+2019-01-12+at+9.15.33+AM.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Insights Document</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306971896-4LY5RXIZ7PT18M4BR19H/User+Flow.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>A user flow sketch, showing the steps a user would take to book airport parking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547308628961-X9FHUX4GEH9GCJO9ZSWV/Wireframes+Sketched.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Sketches of some of the initial wireframe solutions I created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547330389545-X9ANURHEYQDMYT7O4NVA/AB+REsults.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>AB Test annotated with the responses of the three users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547331823156-TFI1EIMAUKMCRZNJ5HMB/Finals+Black+Background.png</image:loc>
      <image:title>SpotHero</image:title>
      <image:caption>Mockups for several of the pages for the Airport Parking feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547332094801-NWJ8GBO05FAYG62R05IA/Screen+Shot+2019-01-12+at+4.26.39+PM.png</image:loc>
      <image:title>SpotHero</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547332197510-MAQ562WJO27MWXS17VHB/Screen+Shot+2019-01-12+at+4.26.49+PM.png</image:loc>
      <image:title>SpotHero</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/spothero-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547336851007-DRUN41C4ZHNVBZLFS43X/SpotHero+HP+Image.png</image:loc>
      <image:title>Additional Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547334248277-EEVN3CAAILZPNSIDN4ID/Hero+Image.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Mockups of Key Screens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547241666098-K0CEIRPE8G4ZEI9OUA2B/AB%2BTesting.jpg</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>AB Testing for the Information Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306054920-6A6CIX8TTP6WB1P8B1ET/Image%252Bfrom%252BiOS%252B%2525281%252529.jpg</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Group Affinity Mapping</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306403054-VMMFFQPA74LMMY8JXSGZ/Screen+Shot+2019-01-12+at+9.15.33+AM.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Insights Document</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306971896-4LY5RXIZ7PT18M4BR19H/User+Flow.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>A user flow sketch, showing the steps a user would take to book airport parking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547308628961-X9FHUX4GEH9GCJO9ZSWV/Wireframes+Sketched.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Sketches of some of the initial wireframe solutions I created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547330389545-X9ANURHEYQDMYT7O4NVA/AB+REsults.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>AB Test annotated with the responses of the three users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547331823156-TFI1EIMAUKMCRZNJ5HMB/Finals+Black+Background.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Mockups for several of the pages for the Airport Parking feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547332094801-NWJ8GBO05FAYG62R05IA/Screen+Shot+2019-01-12+at+4.26.39+PM.png</image:loc>
      <image:title>Additional Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547332197510-MAQ562WJO27MWXS17VHB/Screen+Shot+2019-01-12+at+4.26.49+PM.png</image:loc>
      <image:title>Additional Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547334248277-EEVN3CAAILZPNSIDN4ID/Hero+Image.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Mockups of Key Screens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547241666098-K0CEIRPE8G4ZEI9OUA2B/AB%2BTesting.jpg</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>AB Testing for the Information Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306054920-6A6CIX8TTP6WB1P8B1ET/Image%252Bfrom%252BiOS%252B%2525281%252529.jpg</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Group Affinity Mapping</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306403054-VMMFFQPA74LMMY8JXSGZ/Screen+Shot+2019-01-12+at+9.15.33+AM.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Insights Document</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547306971896-4LY5RXIZ7PT18M4BR19H/User+Flow.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>A user flow sketch, showing the steps a user would take to book airport parking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547308628961-X9FHUX4GEH9GCJO9ZSWV/Wireframes+Sketched.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Sketches of some of the initial wireframe solutions I created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547330389545-X9ANURHEYQDMYT7O4NVA/AB+REsults.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>AB Test annotated with the responses of the three users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547331823156-TFI1EIMAUKMCRZNJ5HMB/Finals+Black+Background.png</image:loc>
      <image:title>Additional Work</image:title>
      <image:caption>Mockups for several of the pages for the Airport Parking feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547332094801-NWJ8GBO05FAYG62R05IA/Screen+Shot+2019-01-12+at+4.26.39+PM.png</image:loc>
      <image:title>Additional Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/1547332197510-MAQ562WJO27MWXS17VHB/Screen+Shot+2019-01-12+at+4.26.49+PM.png</image:loc>
      <image:title>Additional Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/leadership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/3372800e-09f0-44b4-83d0-5d99cd6481e9/navigation%2C+location+_+map%2C+pin%2C+marker%2C+destination+2.png</image:loc>
      <image:title>leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/e0afecaf-f7b6-4aa9-a5ee-619f575e4380/pencil.png</image:loc>
      <image:title>leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/18377c80-e318-403f-9575-a22b8c7d6089/objects+_+cactus%2C+plant%2C+potted+plant%2C+interior%2C+furnishing%2C+decor+1+%281%29.png</image:loc>
      <image:title>leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/3372800e-09f0-44b4-83d0-5d99cd6481e9/navigation%2C+location+_+map%2C+pin%2C+marker%2C+destination+2.png</image:loc>
      <image:title>leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/e0afecaf-f7b6-4aa9-a5ee-619f575e4380/pencil.png</image:loc>
      <image:title>leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/18377c80-e318-403f-9575-a22b8c7d6089/objects+_+cactus%2C+plant%2C+potted+plant%2C+interior%2C+furnishing%2C+decor+1+%281%29.png</image:loc>
      <image:title>leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/37f5420b-fbb0-4c0f-827b-9e75d7f7c5ef/decoration%2C+objects+_+framed+picture+man%2C+picture%2C+photo%2C+image%2C+profile%2C+interior%2C+decor+1+%281%29.png</image:loc>
      <image:title>about - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/37f5420b-fbb0-4c0f-827b-9e75d7f7c5ef/decoration%2C+objects+_+framed+picture+man%2C+picture%2C+photo%2C+image%2C+profile%2C+interior%2C+decor+1+%281%29.png</image:loc>
      <image:title>about - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/values</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/b71e3f7f-be09-4d48-b335-a8445eff9630/objects+_+sun%2C+sunny%2C+weather%2C+forecast%2C+hot%2C+brightness+1.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/40eb40e6-ec63-4af3-9a11-4f641c17f2e6/objects+_+tree%2C+plant%2C+nature%2C+ecology%2C+park+1.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/5c70f92a-ae17-4394-83b1-0d48f2dae6f5/objects+_+tent%2C+camp%2C+camping%2C+outdoors%2C+activity+1+%281%29.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/4bb2987f-71a4-48f7-9311-ef943c6b115b/objects+_+moon%2C+night%2C+weather%2C+forecast%2C+moon+phase+1+%281%29.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/66c6c76d-9121-4c64-a622-b5636ea56587/airplane.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/aafd02a8-9fb0-4d29-aef5-d018d92f83bb/Screen+Shot+2024-07-02+at+4.57.44+PM.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/b71e3f7f-be09-4d48-b335-a8445eff9630/objects+_+sun%2C+sunny%2C+weather%2C+forecast%2C+hot%2C+brightness+1.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/40eb40e6-ec63-4af3-9a11-4f641c17f2e6/objects+_+tree%2C+plant%2C+nature%2C+ecology%2C+park+1.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/5c70f92a-ae17-4394-83b1-0d48f2dae6f5/objects+_+tent%2C+camp%2C+camping%2C+outdoors%2C+activity+1+%281%29.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/4bb2987f-71a4-48f7-9311-ef943c6b115b/objects+_+moon%2C+night%2C+weather%2C+forecast%2C+moon+phase+1+%281%29.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/66c6c76d-9121-4c64-a622-b5636ea56587/airplane.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/aafd02a8-9fb0-4d29-aef5-d018d92f83bb/Screen+Shot+2024-07-02+at+4.57.44+PM.png</image:loc>
      <image:title>values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/fe4254c8-1530-444e-ab73-e3af6bd64802/communication%2C+chat+_+message%2C+chat%2C+messaging%2C+conversation%2C+woman+2.png</image:loc>
      <image:title>portfolio - Connections that count</image:title>
      <image:caption>Connections that Count</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/6f0e86da-a70e-491a-a4d5-34ee9fe345b5/navigation%2C+location+_+map%2C+pin%2C+marker%2C+destination+5.png</image:loc>
      <image:title>portfolio - Find, Match, Book</image:title>
      <image:caption>A bespoke scheduling system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/8d7aeb89-e9a1-4f65-a189-1826dec794ed/security._+protection%2C+safety%2C+shield%2C+confirm%2C+man+2.png</image:loc>
      <image:title>portfolio - Needs Based Tool</image:title>
      <image:caption>Multivariate testing for the win COMING SOON</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/83ac3e46-c55d-49cf-b9a1-a71f7a94185e/design+_+layers%2C+man%2C+graphic%2C+document%2C+paper%2C+page+2.png</image:loc>
      <image:title>portfolio - Process</image:title>
      <image:caption>Systems in action</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/e7942dbd-6eab-44e2-bf22-344818314b77/location%2C+navigation%2C+objects+_+signs%2C+navigation%2C+direction%2C+left%2C+right+2.png</image:loc>
      <image:title>portfolio - Max digital</image:title>
      <image:caption>Car shopping for the modern buyer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/941ef1b6-7d70-4d7e-ac21-277e73102c5f/settings+_+options%2C+preferences%2C+screwdriver%2C+gear%2C+man+3.png</image:loc>
      <image:title>portfolio - AutoNation</image:title>
      <image:caption>A new roadmap driven by service design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/fe4254c8-1530-444e-ab73-e3af6bd64802/communication%2C+chat+_+message%2C+chat%2C+messaging%2C+conversation%2C+woman+2.png</image:loc>
      <image:title>portfolio - Connections that count</image:title>
      <image:caption>Connections that Count</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/6f0e86da-a70e-491a-a4d5-34ee9fe345b5/navigation%2C+location+_+map%2C+pin%2C+marker%2C+destination+5.png</image:loc>
      <image:title>portfolio - Find, Match, Book</image:title>
      <image:caption>A bespoke scheduling system</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/8d7aeb89-e9a1-4f65-a189-1826dec794ed/security._+protection%2C+safety%2C+shield%2C+confirm%2C+man+2.png</image:loc>
      <image:title>portfolio - Needs Based Tool</image:title>
      <image:caption>Multivariate testing for the win COMING SOON</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/83ac3e46-c55d-49cf-b9a1-a71f7a94185e/design+_+layers%2C+man%2C+graphic%2C+document%2C+paper%2C+page+2.png</image:loc>
      <image:title>portfolio - Process</image:title>
      <image:caption>Systems in action</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/e7942dbd-6eab-44e2-bf22-344818314b77/location%2C+navigation%2C+objects+_+signs%2C+navigation%2C+direction%2C+left%2C+right+2.png</image:loc>
      <image:title>portfolio - Max digital</image:title>
      <image:caption>Car shopping for the modern buyer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/941ef1b6-7d70-4d7e-ac21-277e73102c5f/settings+_+options%2C+preferences%2C+screwdriver%2C+gear%2C+man+3.png</image:loc>
      <image:title>portfolio - AutoNation</image:title>
      <image:caption>A new roadmap driven by service design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nickheggestad.com/about-wexley</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/c0bbbaf6-af0d-48de-8877-91c39c9b2860/Screen+Shot+2021-12-01+at+7.13.24+PM.png</image:loc>
      <image:title>about- old</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b1d5897a9e02833a583a66c/c0bbbaf6-af0d-48de-8877-91c39c9b2860/Screen+Shot+2021-12-01+at+7.13.24+PM.png</image:loc>
      <image:title>about- old</image:title>
    </image:image>
  </url>
</urlset>

